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Digital Marketing MCQs
2023-06-05 12:07:03

Digital Marketing MCQs

1. Explain digital marketing.

  1. Digital marketing is a traditional marketing technique that uses digital tools.
  2. Digital marketing is the practice of promoting goods or services using digital channels.
  3. Digital marketing is the use of social media for product promotion.
  4. None of these

Correct Answer: b. Digital marketing is the practice of promoting goods or services using digital channels.

2. Which of the following is not a common medium for digital marketing?

  1. Social media
  2. Email marketing
  3. Radio ads
  4. Websites

Correct Answer: c. Radio ads

3. What is the full form of SEO?

  1. Search Engine Optimization
  2. Search Engine Organization
  3. Search Engine Operation
  4. Search Engine Optical

Correct Answer: a. Search Engine Optimization

4. What do you understand by Search Engine Optimization?

  1. It is the process of making a website more visible so that it appears higher up on search engine results pages.
  2. SEO is an approach to web marketing that makes use of banner ads.
  3. It is a social media website that enables users to publish condensed messages
  4. None of these

Correct Answer: a. It is the process of making a website more visible so that it appears higher up on search engine results pages.

5. What are the main components of digital marketing?

  1. SEO
  2. SMO
  3. SEM
  4. All of the above

Correct Answer: d. All of the above

6. The full form of SEM is __________.

  1. Social Engine Marketing
  2. Search Engine Marketing
  3. Search Engine Management
  4. Social Engine Management.

Correct Answer: b. Search Engine Marketing

7. Choose the correct option for SME (Search Engine Marketing).

  1. To improve a website's visibility in search engine results pages through paid advertising.
  2. To improve a website's ranking in organic search results through optimization techniques.
  3. To increase the number of followers on social media platforms.
  4. All of these

Correct Answer: a. To improve a website's visibility in search engine results pages through paid advertising.

8. What does SMO stand for in digital marketing?

  1. Social Media Optimization
  2. Search Media Optimization
  3. Social Marketing Optimization
  4. None of these

Correct Answer: a. Social Media Optimization

9. The purpose of SMO is ________.

  1. To increase a brand's visibility and engagement on social media platforms
  2. To make a website search engine-friendly
  3. To use email campaigns to market goods or services
  4. All of the above

Correct Answer: a. To increase a brand's visibility and engagement on social media platforms

10. Which of the following plays a crucial role in effective SMO?

  1. Posting content only once a week
  2. Posting irrelevant content
  3. Consistently posting relevant and engaging content
  4. None of these

Correct Answer: c. Consistently posting relevant and engaging content

11. Which of the following statements regarding digital marketing is false?

  1. Digital marketing can only be done offline
  2. Digital marketing cannot be done offline.
  3. Electronic gadgets are necessary for digital marketing to promote products and services.
  4. In general, digital marketing can be understood as online marketing, web marketing, and e-mail marketing.

Correct Answer: c. Digital marketing cannot be done offline.

12. What do you understand by click-through rate (CTR)?

  1. CTR is the number of clicks on an ad divided by the number of impressions.
  2. CTR is the amount of money a company spends on digital advertising.
  3. CTR is the number of impressions an ad receives divided by the number of clicks.
  4. None of the above

Correct Answer: a. CTR is the number of clicks on an ad divided by the number of impressions.

13. In digital marketing, what are meta tags?

  1. It is a type of social media post.
  2. Meta tags are HTML tags which provide information about the webpage to search engines and social media platforms.
  3. It is a type of email marketing campaign.
  4. All of the above

Correct Answer: b. Meta tags are HTML tags that provide information about a webpage to search engines and social media platforms.

14. Which of the following are the examples of meta tags?

  1. Title tag
  2. Description tag
  3. Keyword tag
  4. All of the above

Correct Answer: d. All of the above

15. Which of the following is NOT a recommended method for using meta tags in digital marketing?

  1. Using appropriate keyword metatags
  2. Using the same meta tags for every webpage on a website
  3. Adding distinctive meta descriptions to each website page
  4. None of these

Correct Answer: b. Using the same meta tags for every webpage on a website

16. Define Pay-per-click (PPC) advertising.

  1. A form of digital advertising where the advertiser is charged each time their ad is clicked.
  2. A form of digital advertising where the advertiser is charged a set amount for a specific number of impressions.
  3. A form of online advertising where a business is compensated each time a user carries out a predetermined action.
  4. None of these

Correct Answer: a. A form of digital advertising where the advertiser is charged each time their ad is clicked.

17. Where are the meta titles displayed on search engine results pages?

  1. Menu bar
  2. Taskbar
  3. Browser window's title bar
  4. None of these

Correct Answer: c. Browser window's title bar

18. What kind of information on other sites can you link with the help of outbound links?

  1. Different information
  2. Similar information
  3. All information
  4. None of these

Correct Answer: b. Similar information

19. Which link is used by Google to determine trustworthiness?

  1. Content
  2. Sitemap
  3. Internal
  4. Outbound

Correct Answer: d. Outbound

20. How can we divert traffic by connecting popular pages to new ones from one page to another?

  1. Internal links
  2. Outbound links
  3. Sitemaps
  4. Meta tags

Correct Answer: a. Internal links

21. Which tag is used to prevent duplicate content when two URLs with similar content are given?

  1. Meta
  2. Content
  3. Sitemap
  4. Canonical

Correct Answer: d. Canonical

22. Which tags include all the keywords which are related to the page content?

  1. Title tag
  2. Meta tag
  3. Description tag
  4. All of the above

Correct Answer: b. Meta tag

23. How many characters can be used as description tags in meta tags?

  1. 50-60 characters
  2. 100-120 characters
  3. 150-200 characters
  4. Less than 50 characters

Correct Answer: b. 100 - 120 characters

24. Which of the following provides an example of an effective meta tag?

  1. Title: "Digital Marketing Services | SEO, PPC, Social Media" Description: "Get top-notch digital marketing services for your business with our expert team. We offer SEO, PPC, and social media services to boost your online presence."
  2. Title: "My Website" Description: "Check out my website for more information."
  3. Title: "Welcome to my website" Description: "This website has a lot of information"
  4. None of these

Correct Answer: a. Title: "Digital Marketing Services | SEO, PPC, Social Media" Description: "Get top-notch digital marketing services for your business with our expert team. We offer SEO, PPC, and social media services to boost your online presence.”

25. What is the maximum number of characters for title tags in meta tags?

  1. 50-60 characters
  2. 100-120 characters
  3. 150-200 characters
  4. More than 200 characters

Correct Answer: a. 50 – 60 characters

26. In order to be optimised, the size of the URL should be?

  1. Less than 255 characters
  2. More than 255 characters
  3. No limit on the characters
  4. None of these

Correct Answer: a. Less than 255 characters

27. What should be included in the URL?

  1. Main keywords
  2. Be short
  3. Be Descriptive
  4. All of the above

Correct Answer: d. All of the above

28. Which forums are best to use for better outcomes?

  1. Pro-follow
  2. Up-follow
  3. Not-follow
  4. Do-follow

Correct Answer: d. Do - follow

29. In off-page SEO, which of the following submissions is permitted?

  1. Article
  2. Video
  3. Image
  4. All of the above

Correct Answer: d. All of the above

30. What is the name of the process that uses tools, procedures, electronic devices, technologies, or systems to achieve marketing?

  1. Direct Marketing
  2. Internet Marketing
  3. Electronic Marketing
  4. Interactive Marketing

Correct Answer: c. Electronic Marketing

31. What factors are taken into account when designing a website's homepage?

  1. Logos portraying the number of awards won by the web designer
  2. A brief elaboration about the company
  3. References of other websites
  4. None of the above

Correct Answer: d. None of these

32. Which of the following must be present for content marketing to have a business case?

  1. Impacts and challenges
  2. Objectives and KPIs.
  3. Industry best practices.
  4. All of the above

Correct Answer: d. All of the above

33. The marketing content and its inventive aspect is known as __________.

  1. Creative Marketing
  2. Direct Marketing
  3. Internet Marketing
  4. None of these

Correct Answer: a. Creative Marketing

34. Define Affiliate marketing.

  1. The relationship between advertisers, publishers, and consumers is known as affiliate marketing.
  2. The relationship between advertisers and consumers is known as affiliate marketing.
  3. Affiliate Marketing is a relationship between Publishers and Consumers.
  4. None of these

Correct Answer: a. The relationship between advertisers, publishers, and consumers is known as affiliate marketing.

35. A type of online advertising in which a company pays affiliates for bringing customers or sales to their website is known as ___________.

  1. Creative marketing
  2. Direct Marketing
  3. Affiliate Marketing
  4. None of these

Correct Answer: c. Affiliate Marketing

36. What do you understand by the term affiliate?

  1. A business that invests in digital advertising
  2. A person or business that advertises the goods or services of another firm in exchange for a commission on each lead or sale generated
  3. An organisation that offers search engine optimisation services
  4. All of the above

Correct Answer: b. A person or business that advertises the goods or services of another firm in exchange for a commission on each lead or sale generated

37. Choose the suitable option for the commission rate in Affiliate marketing.

  1. A little text file that records website user behaviour
  2. A compact text file that contains the login details for affiliates
  3. A small text file that identifies an affiliate's website as the source of a referral
  4. None of these

Correct Answer: c. A small text file that identifies an affiliate's website as the source of a referral

38. What does an affiliate marketing product feed mean?

  1. A list of products or services that an affiliate can promote
  2. A list of clients who have made purchases from an affiliate
  3. A list of keywords to use in online marketing campaigns
  4. None of these

Correct Answer: a. A list of products or services that an affiliate can promote

39. What does the term "conversion" mean in affiliate marketing?

  1. The procedure for receiving a commission from a lead or sale that an affiliate generates
  2. The procedure for monitoring website user behaviour
  3. The method of making a website search engine-friendly
  4. All of the above

Correct Answer: a.

40. Choose the tools which are used for email marketing.

  1. Mail chimp
  2. Litmus
  3. Active Campaign
  4. All of the above

Correct Answer: d. All of the above

41. Which of the following is/are email marketing's objective?

  1. Gaining more customers for your products and services
  2. As a means of obtaining fresh sales leads
  3. Attend your event to attract the most participants possible.
  4. All of the above

Correct Answer: d. All of the above

42. Which of the following is NOT one of email marketing's common objectives?

  1. Building brand awareness
  2. Generating leads
  3. Selling products or services
  4. Driving traffic to a website

Correct Answer: c. Selling products or services

43. Describe an email list.

  1. A collection of email addresses that have consented to receive promotional emails from a business
  2. A collection of email addresses acquired from a third-party service
  3. A collection of email addresses that have been illegally obtained
  4. All of these

Correct Answer: a. A collection of email addresses that have consented to receive promotional emails from a business

44. What is the full form of CTA?

  1. Call to Application
  2. Call to Action
  3. Code to Action
  4. None of these

Correct Answer: b. Call to Action

45. Choose the correct option for the Call to Action.

  1. a communication that implores recipients to carry out a particular action, such as clicking a link or buying something
  2. a message requesting responses to the email
  3. a communication informing recipients about the goods or services offered by the business
  4. None of these

Correct Answer: a. a communication that implores recipients to carry out a particular action, such as clicking a link or buying something

46. What is an auto responder?

  1. An automatic email message that is sent in response to a certain event, such as a purchase or a new subscriber
  2. A manually sent email message to a particular recipient
  3. A single email message is delivered to all recipients
  4. All of the above

Correct Answer: a. An automatic email message that is sent in response to a certain event, such as a purchase or a new subscriber

47. Which of the following is an email marketing best practice?

  1. buying email lists from outside suppliers
  2. sending emails erratically throughout the day
  3. Adding the recipient's name and other pertinent details to emails to make them more personalised
  4. None of these

Correct Answer: c. Adding the recipient's name and other pertinent details to emails to make them more personalised

48. Define email segmentation.

  1. The practice of segmenting an email list into smaller groups depending on particular factors, such as behaviour or demographics
  2. The practice of simultaneously sending the same email to all subscribers
  3. The practice of delivering tailored emails to specific subscribers
  4. None of these

Correct Answer: a. The practice of segmenting an email list into smaller groups depending on particular factors, such as behaviour or demographics

49. How many networks are there for Google ads?

  1. 5
  2. 4
  3. 3
  4. 2

Correct Answer: d. 2

50. What is the click-through rate (CTR) for emails?

  1. The proportion of recipients who classify a message as spam
  2. the proportion of recipients who actually open emails
  3. the proportion of email recipients who open a link
  4. None of these

Correct Answer: c. the proportion of email recipients who open a link