MCQ on Sales and Marketing

Sales refers to the practise of trading products or services for cash or another kind of payment. Finding new clients, persuading them to buy a product or service, and completing the sale are all part of it.

On the flip side, marketing is the act of developing, disseminating, delivering, and exchanging goods and services that are valuable to consumers, clients, partners, and the general public. It entails determining the requirements and desires of the client, creating goods or services to satisfy those needs, and advertising them via a variety of channels to create demand and eventually increase sales. Market analysis, branding, advertising, public relations, and sales promotion are just a few of the many activities that come under marketing.

Here are some MCQs on sales and marketing:

1. What sets marketing and sales apart from one another?

1. While marketing focuses on generating demand, sales is concerned with closing agreements.
2. While marketing focuses on generating leads, sales focuses on generating demand.
3. Marketing and sales are interchangeable terms.
4. Sales and marketing have no connection at all.

Show Answer Workspace

2. What is sales funnel?

1. A tool for monitoring the effectiveness of a sales team.
2. A visualisation of the stages a consumer takes while making a purchase.
3. A technique for pressuring consumers into making a purchase.
4. A system for gauging consumer satisfaction.

Show Answer Workspace

3. What exactly is a unique selling proportion?

1. A marketing tactic that highlights a product's distinctive qualities and advantages.
2. A price plan that distinguishes a product from its rivals.
3. A quick-deal closing sales technique.
4. A strategy for contacting potential clients.

Show Answer Workspace

4. What do you mean by a target market ?

1. A collection of clients who have already made product purchases.
2. A collection of customers who have expressed interest in a good.
3. The customerswho are most likely to make a purchase.
4. A collection of customers who are unfamiliar with a product.

Show Answer Workspace

5. A call to action is defined as:

1. A command to customers to carry out a particular activity, like buying something.
2. A technique for producing leads.
3. A technique used in sales to persuade clients to purchase a product.
4. A method for determining how successful a marketing effort was.

Show Answer Workspace

6. What exactly is market segmentation?

1. A technique for marketing goods to large numbers of people.
2. A method for segmenting a broader market into more manageable groupings according to shared traits.
3. A method for locating prospective consumers.
4. A technique for evaluating the success of a marketing initiative.

Show Answer Workspace

7. Describe a brand.

1. A symbol used to represent a business or a product.
2. A collection of opinions and anticipations that clients/customers may have towards a service or commodity.
3. A marketing tactic that involves price to attract consumers.
4. A technique for producing leads.

Show Answer Workspace

8. Describe the SWOT analysis.

1. A method for assessing the advantages, disadvantages, opportunities, and dangers facing an organisation.
2. A sales strategy for closing business.
3. An approach to pricing intended to draw in customers.
4. A method for determining how successful a marketing effort was.

Show Answer Workspace

9. What is Customer retention?

1. A plan for drawing in new clients.
2. A technique for locating prospective clients.
3. A method of evaluating consumer happiness.
4. A plan for retaining current clients for a business or product.

Show Answer Workspace

10. What function does advertising serve in marketing?

1. To influence customers to buy something.
2. To increase demand and brand recognition.
3. To offer client support.
4. To determine the success of a marketing initiative.

Show Answer Workspace

11. What is meant by a sales pitch?

1. A succinct presentation that lists the salient characteristics and advantages of an item or service.
2. An approach to pricing intended to draw in customers.
3. A technique for determining how effective a marketing effort is.
4. A method for locating prospective consumers.

Show Answer Workspace

12. A conversion rate is defined:

1. The proportion of website visitors who make purchases.
2. The proportion of buyers who send products back for a refund.
3. The proportion of clients who are familiar with a product.
4. The proportion of consumers who have responded to a poll about their satisfaction.

Show Answer Workspace